The Indian e-commerce market is developing and soon it will become a billion dollar industry. Everyone is on the internet selling something or the other. First it started with data and now it is used to sell everything, like books, clothes, electronic items, handicrafts, insurance policies, etc. Selling home-made handicrafts requires experience and commitment.
However, if you are determined to begin without any preparation, here is a speedy guide that will help you out. The guide will provide some essential focuses for consideration Indian e-commerce will be a billion dollar business in the coming future. As indicated by the Indian Brand Equity Foundation, revenue from the eCommerce sector in India is going to increase from $39 billion out of 2017 to $120 billion out of 2020, developing at a rate of 51%, the highest on the planet.
Along these lines, why not take advantage of this rage and sell home-made handicrafts online.
Selling home-made handicrafts is a challenging business. Especially, with the advent of cheap Chinese items, Indian home-made handicrafts are taken for granted. However, there is a cluster of the audience who are as yet inclined towards home-made handicrafts items. Therefore, reaching the correct audience is significant. Since, your physical store doesn’t have the data transfer capacity to reach a large number of audience, creating an eCommerce website and selling home-made handicrafts online is a great choice.
Before you step into the business of selling Indian home-made handicrafts, it is necessary that you filter the item categories where you need to deal. On the off chance that you maintain a physical business of making and assembling Indian handicrafts, then there is no further conversation needed.
However, in the event that you are beginning without any preparation, then you need to decide the item categories. Whether you need to create an online store of home-made handicrafts that sells “nearly” every craftsmanship item or simply need to deal with exclusive categories. You can do market research on it.
At first beginning by gathering information. Do a market research and gather however much intel as could reasonably be expected. Collect information on consumer needs, benefits edge and accessibility of items. An entrepreneur should discover what items are in demand and what its gracefully proportion is.
The market research ought to include information about competitors and significant suppliers and number of buyers. Craftsmanship items are fragile and less durable. In the event that you are a specialist yourself and have a team of craftsmen, design home-made handicrafts that are customarily innovative just as useful. If you are buying the items from merchants or other suppliers, keep a load of items as indicated by demand.
Preparing the product catalogue of a home-made handicrafts business is both fun and challenging. It’s fun because the products are incredibly beautiful, and challenging because there is a great deal of work to be done and taken care of.
Let’s gander at the significant aspects of product catalogue of a home-made handicrafts.
If you are selling multiple category products, then you need to make sure that you decide the parent category and sub-category in a like manner. This won’t just help you to follow your home-made handicrafts product easily, yet your audience will be able to check out what they really need by going into the relevant category. Rundown down all the products and decide its category as needs be.
Product Pricing is extremely significant for selling any product online. Include the product’s base price, taxes, dispatching charges or some other charges. However, you can’t forget your audience and competitors. Make sure that your product prices are not very high that your audience does not have any desire to purchase products and you get kicked out of the business with no efforts.
Get your Indian handicrafts to come alive with the astonishing image. Clicking Indian home-made handicrafts is an extreme undertaking. You will need a professional photographer to complete this work. Get creative with your home-made handicrafts products by getting images from every angle. Additionally, you can create an exciting setting, in case you are selling home decor or outfitting items.
The next work in preparing your home-made handicrafts product catalogue is composing product descriptions. After images, a product description is the next thing which your customer will take a gander at to judge your products. Write enticing product descriptions which explain your products, quality, material, uses dimensions, etc. Try not to lie or exaggerate about your products just to make them sell. Come clear to your buyers.
Setting up your ecommerce website from scratch may be an extreme undertaking for somebody who isn’t IT sound. You may need to hire web designers and developers who will create your online store. However, this is a time-devouring process. Therefore, you can go for pre-manufactured design templates which will save a great deal of time just as money. Make sure that you use design templates which are mobile responsive with the goal that it tends to be accessed from any gadget. Bharat UPI allows you to create your e-commerce site with just a click.
Decide whether you need to integrate payment gateway to accept online payments or COD to accept offline payment or both. While payment gateway will take some time to integrate, you can begin accepting COD payment from the second you develop your ecommerce website. In the event that you will sell handicrafts online to the international audience, make sure that you do have a secured payment gateway like PayPal to accept international payment easily. Bharat UPI allows you to accept payments from your customers via an UPI ID instantly with 0% transaction charges
There is nothing worse than a shipment delivered at an inappropriate address or with an inappropriate/damaged item/s. This surely takes a cost for your image and your customer probably won’t trust you once more. This will affect your sales and potential customers. Therefore, it is necessary that you transport your items properly. Choose bundling material as indicated by the item type. In the event that the item is delicate and breakable, then you need to take extra bundling care. Be that as it may, make sure that you don’t make your package too large as it will increase your transportation cost
Unlike a physical store, the reach of your online store is more. However, you need to do your homework to drive the audience to your store. For this, you need to carry out various marketing strategies and techniques so that you can increase your sales and sell products.you can go for e-mail marketing, search engine optimization online to manage traffic or paid advertisement strategies.
These online websites can also be paid by the buyers via United Payments Interface (UPI) which reduces the effort of filling all the bank details again or writing up a cheque frequently. Using Bharat UPI has made it easier to transfer money for any online transaction over the site.
Providing powerful payment options and a good management is what all Bharat UPI empowers you with. We have made it easier for you to receive payments to your bank account instantly so that you have a better cash flow & can focus on growing your business. It is a complete Multi-Channel Payment Gateway for India. One of the best options to use while you purchase/ sell stuff online with 0% transaction charges plus an instant payout for households and SMEs.
Bharat UPI has empowered many entrepreneurs, SMEs and retailers with their online stores. It is not just a website builder platform, it’s an end to end eCommerce solution with all the features you require to create an online store and grow your online business.